From Imperfect.wiki, the imperfect encyclopedia
"Imperfect University" redirects here. For its product, see 100x Engine.
Logo of Imperfect Labs | |
| Formerly | Imperfect University |
|---|---|
| Type | Private company |
| Industry | Education, personal branding |
| Founded | 2023, as Imperfect University[1] |
| Founder | Shivansh Garg |
| Headquarters | Imperfect Villa, Gurugram, Haryana, India |
| Team base | Goa, India[2] |
| Key people | Shivansh Garg (founder & CEO) Sanket (host, Viral Hour) |
| Products | 100x Engine Live Profile Reviews VIP White Glove |
| Owner | Youngpreneur Ventures Private Limited[3] |
| Students | 20,000+ |
| Members from | 10+ countries |
| Languages | English, Hindi, Hinglish, Marathi, Gujarati |
| Website | imperfectlabs.net |
Imperfect Labs (formerly Imperfect University) is an Indian personal-branding company for experts, doctors and founders. It was founded in 2023 by Shivansh Garg as Imperfect University, which the company describes as India's biggest content school, and later renamed.[1] Its product, 100x Engine, teaches professionals to build a personal brand on Instagram alongside their existing work.[4] Its YouTube channel is Creator Clinic.
The company is a brand of Youngpreneur Ventures Private Limited, with its registered office and studio at Imperfect Villa in Gurugram. Its team works from Goa.[3] Its positioning line is "For experts who weren't born on Instagram." Imperfect Labs says it has taught more than 20,000 students, that its own and its members' content has passed 10 billion organic views, and that it has never used paid advertising.[3][4]
History
Imperfect University (2023)
Shivansh Garg started Imperfect University in 2023. According to the company, it grew into India's biggest content school and taught more than 20,000 students.[1]
Renaming to Imperfect Labs
Imperfect University was later renamed Imperfect Labs. The company says it is "the same company, led by the same founder", and describes the change as growing "from a content school into a lab" that tests what works, shares it openly and builds personal brands with its members rather than for them.[1]
With the new name the company narrowed its focus to experts such as doctors, CXOs, founders and senior professionals, made 100x Engine its product, opened Imperfect Villa in Gurugram for shoots and meetups by appointment, and introduced a results-or-money-back guarantee.[1]
Development of 100x Engine
100x Engine has been updated in numbered versions. Version 2 (March 2026) moved the programme to Skool; version 3 (May 2026) cut feedback times; version 4 (July 2026) added brand-deal and income support; and version 5 (October 2026) added more live sessions with Garg and the money-back guarantee.[5] See 100x Engine § Version history.
Founder and team
Shivansh Garg is the founder and chief executive. The company describes his path as statistician, then salesman, then growth head at Uber and the Aditya Birla Group, before he became an angel investor and started Imperfect University.[2] He leads the programme's strategy sessions and runs the live profile reviews himself.[2]
Shivansh Garg[3]
The company lists the following team members on its website:[2]
| Name | Role |
|---|---|
| Shivansh Garg | Founder and CEO; leads Blue Ocean Strategy and Happy Hour |
| Sanket | Host of Viral Hour, the weekly session on what makes content spread |
| Arushi | Virality engineer |
| Riddhima | Admissions head |
| Virangna | Admissions head |
| Amit | Admissions lead, Live Profile Reviews |
| Surya | VP, brand monetisation and amplification |
| Akhil Arora | Head of accounts |
Approach
Imperfect Labs presents itself as "a lab that builds with you" and states four principles:[2]
- Create or Die: expertise only helps people if they can find it, so members create every week.
- Done with you: members learn the skill and keep the audience, instead of paying someone to post for them.
- Own the failures: the company tests in public and shares what did not work.
- Privacy first: member numbers are blurred in its marketing.
Programmes and services
The company offers three paid plans and free tools. All Indian prices are before GST.[6]
| Plan | How to join | What it includes | Price |
|---|---|---|---|
| Free Instagram audit | Open to all | 11 taps, about 2 minutes, no login. Gives an "Expert Score", three first fixes and a four-week plan. | Free |
| Live Profile Reviews | Open to all | Four live profile reviews a month with Garg, exclusive brand deals (from ₹10,000 each), offline meetups and past review recordings | ₹25,000 a year ($250) |
| 100x Engine | By application | Strategy with Garg, weekly live sessions, feedback within 36 hours and WhatsApp support | ₹5.5 lakh for one year; ₹11 lakh for two; ₹15 lakh for three |
| VIP White Glove | Application only, 3 seats a year | Everything in 100x Engine, plus content, leads and sales systems run by the team, warm introductions to investors and private dinners | ₹1 crore a year |
Every plan has a seven-day cooling-off period and no-cost EMI options. Members paying from outside India can pay in US dollars without GST.[6] Other free tools on the website include a fake-follower checker.[4]
Money-back guarantee
100x Engine and VIP White Glove come with a "results, or your money back" guarantee. A target and time frame are agreed in writing at onboarding. If a member posts at least three videos a week in at least 85% of weeks, attends at least 80% of Happy Hour sessions and shares their Instagram Insights monthly but misses the target, the company refunds 100% of the plan price, including GST. It can be claimed once per person.[7] Live Profile Reviews instead has a 30-day refund with no questions asked.[7]
Audience
The company targets people "who are already good" at their work: consultants, coaches and leaders; doctors; and founders. Most members keep their practice, job or business and build a brand alongside it.[4] It also has a programme page for non-resident Indians, and says it has members in more than ten countries.[1]
The website is published in English, Hindi, Hinglish, Marathi and Gujarati. Support runs on WhatsApp only, with no phone calls.[8]
Member results
The company publishes case studies of its members, including:[10][9]
| Member | Field | Result |
|---|---|---|
| Dr. Anuradha HS | Paediatrician and parenting coach | 19.3K → 400K followers |
| Dipali Bajoria | Parenting and culture creator | 8,892 → 88.2K followers |
| Avijit Goel | Jeweller | 8,986 → 24.6K followers |
| Anamika Yaduvanshi | Coach | 2.4 million views in 4 hours |
The company says 89% of 100x Engine members see results in their first three months.[10]
Media and recognition
Garg has spoken at Josh Talks, Ashoka University and the United Nations Development Programme (UNDP). Before Imperfect Labs, his growth and marketing work included OYO, boAt, POPxo, Hershey's, Lakmé Fashion Week and Sunburn.[3][4]
Key figures
| Measure | Figure |
|---|---|
| Students taught | 20,000+ |
| Organic views (company and members) | 10 billion+ |
| Newsletter readers | 35,000+ |
| Countries with members | 10+ |
| Spending on paid ads | 0 |
Source: Imperfect Labs press page.[3]
See also
- 100x Engine, the company's product
- Shivansh Garg on Shivansh.wiki
References
- ^ "Imperfect University is now Imperfect Labs · Shivansh Garg". imperfectlabs.net/imperfect-university. Imperfect Labs. Retrieved 10 November 2026.
- ^ "About Shivansh Garg and the Imperfect Labs team". imperfectlabs.net/about. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Press and media · Imperfect Labs and Shivansh Garg". imperfectlabs.net/press. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Imperfect Labs · Personal branding for experts". imperfectlabs.net/. Imperfect Labs. Retrieved 10 November 2026.
- ^ "What's New in 100x Engine | Imperfect Labs". imperfectlabs.net/whats-new. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Pricing · 100x Engine, Live Profile Reviews and VIP". imperfectlabs.net/pricing. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Results, or your money back · 100x Engine guarantee". imperfectlabs.net/guarantee. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Contact Imperfect Labs · WhatsApp +91 888 26 888 07". imperfectlabs.net/contact. Imperfect Labs. Retrieved 10 November 2026.
- ^ "Case studies · Real 100x Engine member stories · Imperfect Labs". imperfectlabs.net/case-studies/. Imperfect Labs. Retrieved 10 November 2026.
- ^ "100x Engine · Personal branding with Shivansh Garg". imperfectlabs.net/100x-engine. Imperfect Labs. Retrieved 10 November 2026.
Official links and resources
This wiki is a reference. For anything current, such as prices, applications or support, use the official sources below.
Official websites
- Imperfect Labs (company website) imperfectlabs.net
- Shivansh Garg's personal website shivanshgarg.com
- Member community on Skool skool.com/imperfectlabs
Programmes and joining
Results and learning
Who it is for
Contact and company
- About Shivansh and the team
- Contact Imperfect Labs
- WhatsApp (no calls) +91 888 26 888 07
- Media kit (Shivansh Garg and Imperfect Labs) shivanshgarg.com/press
- FAQ
- Press and media
- Terms, privacy and refunds
Social media
- Instagram @imperfectlabshq
- YouTube (Creator Clinic) @thecreatorclinic
- LinkedIn imperfectlabs
- X @imperfectlabsHQ
- Facebook ImperfectLabs
- Threads @imperfectlabshq
- Bluesky imperfectlabs.bsky.social
- Google Maps Imperfect Labs